The same marketing tactics used to sell sugary cereal and junk food to children could just as effectively sway youngsters to want more fruit and vegetables, a recent study suggests. Researchers from ...

CHICAGO — The cartoon character SpongeBob SquarePants is in hot water from a study suggesting that watching just nine minutes of that program can cause short-term attention and learning problems in ...

Researchers had 80 kids between the ages of 4 and 6 taste dry cereal and then rate it. They found kids who saw a popular media character on the box rated it higher than the same cereal without a ...

A study by the UPV/EHU's Department of Evolutionary Psychology and Education has explored the validity of narrative and non-narrative cartoons for developing narrative skills, moral reasoning and ...