SEO used to be all about keyword stuffing and link building. However, as search engine algorithms grow more sophisticated, more and more factors contribute to effective SEO. Directly and indirectly, ...

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The ...

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues ...

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the ...

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search ...

Following outdated or bad advice can hinder your SEO progress and prevent your website from reaching its full potential. Understanding the real factors that influence SEO is critical for success.