The co-founders of the iconic underwear brand tell Inc. about the new owner’s plans to grow beyond lingerie and woo Gen-Z.

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Hanky Panky is getting physical. The 45-year-old intimate apparel brand is opening its first brick-and-mortar location, a permanent store at 370 Bleecker Street in Manhattan’s West Village. “We have ...

Whether you wear lingerie because it makes you feel good or because it makes your partner feel (very) good, it’s important the wearer feel comfortable with themselves in intimate clothing. Hanky Panky ...

Hanky Panky's popular underthings have been linked to stars like Dua Lipa and Jennifer Aniston over the years. Page Six may be compensated and/or receive an affiliate commission if you click or buy ...

Add Yahoo as a preferred source to see more of our stories on Google. Jennifer Aniston's beloved Hanky Panky underwear are a shopper-approved addition to your underwear drawer. (Image via Getty Images ...

Model and influencer Lexi Wood is Hanky Panky ‘s newest muse and collaborator. With more than 1.2 million followers on social media, Wood became the face of the lingerie brand’s fall and holiday 2025 ...