Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

How do you mess up customer case study? Let us count the ways, nine to be exact - and learn from the winners. Update, March 5, 2018: This piece got referenced and linked from social media, provoking a ...

When I was an interim dean in 2010, I was asked to serve on a search committee for the permanent dean. After a year in the temporary position, I was intimately aware of the skills needed to be ...